The Board · our county sheet
The sheet we mailed you, and how to check it yourself.
If you got a letter from Nick, the page behind it is the Board: who came up on Google for four jobs in your county, on one date, from one place. It’s yours to keep whether you call or not. Don’t take our word for it. Check it.
01 · What it is
One page per county, dated.
- Four searches that fit your kind of shop. For a shop, things like outboard service, gelcoat repair and bottom paint, and repowers only for authorized dealers. For a yard: haul-out, bottom paint, storage and one refit job.
- For each search: who holds the ad spots, and who’s in the top three on the map.
- The date, and the place the search was run from. Results move day to day, which is why it’s dated.
- One line about your shop: where it came up for each search, or that it didn’t. We state it and don’t comment on it. That line is only on your paper copy. It isn’t on this site.
What we don’t do
- No score and no grade.
- We never list who isn’t showing up.
- No comment on any shop’s work, yours or anyone else’s.
- No mystery calls, and nobody poses as a customer.
02 · How we make it
Google’s own tool, set to your area.
We run each search in Google Ads’ Ad Preview and Diagnosis tool, with the location set to your city. That shows the page a boat owner there would see, without clicking anyone’s ads or counting as a real search. No scraping.
Ads rotate and budgets run out during the day, and the map changes with where you’re standing. So your own search may not match the sheet line for line. The date and the search location on the sheet tell you what it was showing when we looked.
03 · Check it yourself
On your phone, in about a minute.
- Open a private tab. Safari: tap the tabs button, then Private. Chrome: the three dots, then New Incognito tab. That keeps your own search history out of it.
- Go to google.com and type one search from the sheet, word for word.
- Look at the top. Anything labelled “Sponsored” is an ad. Those are the ad spots.
- Look at the map. The first three listings are the map’s top three.
- Compare with the sheet. If it’s different, note the time and where you are. That’s results moving, and it’s worth knowing too.
04 · Sample
What one line of the sheet looks like.
The layout only. Shop names are blacked out and the county is left off. This isn’t a real sheet.
| Search | Ad spots | Map, top three |
|---|---|---|
| “gelcoat repair” and your city’s name | 1 2 3 |
Your copy adds one line: where your shop came up for each search, or that it didn’t.
Why we sent it
Pick one job. We pay until five real calls reach your phone.
Our founder grew a marketing agency to 250+ diesel repair shops. We’ve done no marine shops yet. That’s why we’re paying. We pay for the ads, up to $600 or 30 days. You hear every call, then decide. After that it’s $750 a month plus an ad budget you choose, from $1,500 all in, or you stop and owe nothing.