FAQ
Straight answers, including what isn’t decided yet.
Grouped the way owners ask them. Where something isn’t decided yet, the answer says so, and says what happens in the meantime.
01 · The five calls
The five calls
What’s the catch?
We’re new to marine and need to prove this works here, so we’re paying to find out. The limits: we stop at $600 of ad spend or 30 days, whichever comes first, and we’re doing it for six shops. At the end we ask for ten minutes, and if you’re happy, permission to share your numbers without your name. Then you carry on at the published price or walk away owing nothing.
What counts as a real call?
A new customer, calling about the job you picked, for a boat you work on, inside your service area. Spam, sales pitches, wrong numbers and your existing customers don’t count. Missed calls count if the caller left a message or your shop reached them back. You’re the judge: you hear every recording, and you can tell Nick a call wasn’t real within 48 hours, and then it doesn’t count. Callers hear a short notice that the call may be recorded, because Florida requires everyone’s consent.
How much of my time does it take?
About 40 minutes in all, by our estimate, plus answering your phone: 10 to 15 minutes with Nick to pick the job, about 10 minutes to accept the Google ad account invite and give Google what it asks for to verify your shop, 5 minutes to approve the ad and the page, and 10 minutes with Nick at the end. The full timeline is on how the Five-Call Start works.
How long until the ads run?
You see the ad and the page within about a week of picking the job, and they go live within a week of your OK. Google checks who your shop is before ads run; Google says that review can take up to 5 business days.
What if the $600 or 30 days runs out first?
We stop, send you every recording and the call log, and tell you what each call cost. You owe nothing.
Can I wait for my slow month?
Yes. Claim a spot now and name the month you want filled, any time up to May 31, 2027. The ads go live that month. The $600 and 30-day caps stay the same. The May date is so all six pilots finish before next summer, and what we learned can be published, with each shop’s permission.
Will you run ads for the shop down the road?
Not for the same job. During the pilots we take one shop per job per county. If you pick bottom paint in Pinellas, we won’t run bottom paint for another Pinellas shop while the pilots run.
Can I talk to a shop you’ve done this for?
Not a boat shop, not yet. That’s why the first five calls are on us. When a pilot shop finishes and says it’s happy to take a call, Nick will put you through.
Have you done this for a marine shop before?
No. Nick grew a marketing agency to 250+ diesel and heavy-duty truck repair shops. He has done no marine shops yet. That’s the reason the first five calls are on us.
Do you guarantee a number of jobs?
No, and be careful of anyone who does. What we commit to is what you can check: every call recorded, and a Monday list you can hold up against your own phone.
02 · Price and billing
Price and billing
What does it cost after the five calls?
$750 a month for our work, plus an ad budget you choose. The smallest ad budget is $750, so it starts at $1,500 a month, all in, in US dollars. No setup fee. The full breakdown is on the pricing page.
Why is the fee only $750?
A traditional agency charges for its people: a PPC specialist, an SEO person, a designer and an account manager. Here that work is done by AI agents built on Nick’s playbook, with Nick setting the strategy and approving the spend. So our fee is a flat $750 a month and the rest of what you pay goes into ads. That’s a lower management cost. It isn’t a promise of cheaper calls or a set number of jobs.
Is there a contract?
No minimum term. It’s month to month with 30 days’ notice, and the Five-Call Start comes first, so you hear real calls before you pay anything.
How am I billed?
Monthly in advance, in US dollars. The invoice shows our $750 fee and each ad platform’s charges on separate lines. Not decided yet: whether you pay by bank transfer, card or both. Meanwhile, Nick tells you before you sign. How billing works.
What happens to ad money you don’t spend?
If you leave, unspent prepaid ad money is refunded. While you stay, the draft agreement carries it into the next month; our lawyer hasn’t finished that agreement yet.
Am I paying a Canadian company?
Yes. Marinematic is run from British Columbia, and the company that invoices you is Canadian. Who that company is, and how it came about, is on Nick’s page.
Which law is the agreement under?
Not decided yet. Our lawyer is still drafting the agreement. Meanwhile: you’ll see the full agreement, including which law applies, before you sign anything.
03 · Ownership and leaving
Ownership and leaving
Who owns the ad accounts?
You do. Your Google and Meta ad accounts are in your shop’s name, and you have your own Admin login from day one. We manage them and pay Google and Meta out of your monthly price.
Do I have to give you my Google login?
No. We invite you. Your own Google login is made Admin on the account, and you can remove us whenever you like.
What do I keep if I leave?
Everything we built for you. We package it up and hand it over within 10 business days: the ad accounts, your landing pages and website files, your tracking numbers (ported to you), your call recordings and your call log. Unspent prepaid ad money is refunded. Step by step.
Do my ads stop when I leave?
Your Google ads pause once our card comes off, until your own billing is on the account. Google stops serving an account with no billing. If you want them to keep running, have your card ready and tell us, and we’ll time the switch.
Will you touch my main phone line or my website?
No. Ads use their own tracking number, and only calls to that number are recorded. Your regular line and your website stay as they are unless you ask us to change them.
Will you text my customers?
Not today. Missed-call text-back (to new callers on the ad number) and review requests (to customers of finished jobs) aren’t switched on yet. They need our texting registration first. When they are, each one is off unless you turn it on, and you see the exact words before anything goes out under your shop’s name.
Who hears my recordings?
You, Nick, and our AI agents, which read each call to mark it real or not. Not decided yet: which call-tracking company stores the recordings, and for how long. Meanwhile, no ads are running for any shop yet, so nothing has been recorded, and the privacy page will say both before the first call is.
04 · Nick, Finn and where we are
Nick, Finn and where we are
Where are you based, and why a 604 number?
Nick works from Chilliwack, British Columbia, Canada. 604 is a British Columbia area code. Florida is three hours ahead of him. Call or text any time. If Nick misses you, he calls back within one business day.
Who is the company?
Marinematic is a division of Dieselmatic Digital Inc., which Nick runs. Fullbay acquired the company in 2022, and Nick bought back control in 2025.
Is Finn a real person?
No. Finn is an AI and says so every time. Finn isn’t switched on yet. Nick is a real person, and his number is (604) 378-2571. What Finn will do, and what Finn can’t.
Who covers when Nick is away?
Nick is the only person here. The call-back promise holds when he’s away: within one business day. Once Finn is switched on, Finn answers email while Nick is away and says it’s an AI.
Will Nick come to Florida?
Not decided yet. Meanwhile, everything happens by phone, and Nick takes the first call himself.
05 · Fit
Fit
I’m a one-man mobile mechanic. Is this for me?
Probably not yet. This is built for shops with two or more techs and for boatyards. At these prices, and with only so many hours in your week, we’d rather tell you that now than take your money.
We’re booked out. Why would we want this?
Then we’re not offering more. The question is whether everything on the schedule is work you’d choose, and what the slow stretch looks like. We point the ads at one better job, or at work you can book ahead, like storage contracts and off-season bottom jobs. You can also start any time before May 31, 2027.
We’re a boatyard. Is this for us?
Yes. Same offer, same price, and you name the month you want filled. How it works for a yard.
Do you work with dealers?
Yes, for repair and service work. We advertise repowers only for shops that are authorized dealers, and only for the brands they can sell.
I already have a Google Ads account.
Keep it. If it has history, you link it to us and we add our card, so the history stays yours. Tell Nick about any agency you’re working with now, and he’ll tell you straight whether this makes sense.
Do you work outside these three areas?
The six Five-Call Start spots are in Tampa–St. Pete, Fort Myers–Cape Coral and Sarasota–Bradenton. If you’re elsewhere in Florida, call Nick anyway and he’ll tell you straight whether it makes sense.
What don’t you do?
Full website rebuilds, SEO content programs, photo and video shoots, and print.