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How it works · The Five-Call Start

Five calls for the job you pick. On us.

Pick one job you want more of. We build the ad and the page for it, and you approve both. We pay for the ads until five real calls for that job reach your phone, up to $600 of our money or 30 days. You hear every call. Then you decide.

We’ve done this for 250+ diesel repair shops and no marine shops yet. That’s why we’re paying.

01 · Who it’s for

Shops with two or more techs, and boatyards, on Florida’s Gulf Coast.

Your shop

Two or more techs, or a boatyard. It isn’t built for a one-person shop yet, and we’d rather say so now.

Your area

Tampa–St. Pete, Fort Myers–Cape Coral or Sarasota–Bradenton. While the pilots run, we won’t run your job for another shop in your county. Elsewhere in Florida? Call Nick anyway and he’ll tell you straight whether it makes sense.

Your job

One job people actually search for. If there aren’t enough searches for it in your county, we’ll tell you and won’t take the spot.

Your timing

Claim a spot now and name the month you want filled, any time up to May 31, 2027. The ads go live that month. Booked out this winter? Pick a later month. The $600 and 30-day caps stay the same. Why May: we want all six pilots finished before next summer, and what we learned published, with each shop’s permission.

02 · Day by day

What happens, and who does it.

Nothing runs until you’ve seen the ad and the page and said OK.

  1. Day 0 · You and Nick, 10 to 15 minutes. You pick the job. Nick sends you a one-page note the same day: the job, the $600 and 30-day cap, what counts as a real call, the recording notice, and what’s yours.
  2. Days 1 to 5 · Us, plus about 10 minutes of yours. We open a Google ad account in your shop’s name and invite your own Google login as Admin. Google checks who your shop is before ads run, and may ask for business documents; Google says its review can take up to 5 business days. We build the page from your own site and photos, and set up a tracking number that plays the recording notice.
  3. Within about a week · You, 5 minutes. You see the ad and the page and say yes, or tell us what to change. Ads go live within a week of your OK.
  4. While it runs · Your phone rings as normal. Ad calls come in on the tracking number and ring the line you choose. Every call is recorded and sent to you, and every Monday you get the list of calls to hold up against your own phone.
  5. Within 48 hours of any call · You. If a call wasn’t real, tell Nick, and it doesn’t count toward your five.
  6. Five real calls, $600 or day 30 · Us. The ads stop at whichever comes first.
  7. The end · You and Nick, 10 minutes. Tell Nick which calls you booked or quoted. Then carry on at the published price, or stop and owe nothing.

Your time, added up: about 40 minutes, plus answering your phone. That’s our estimate; no marine shop has run this yet.

The one-page note isn’t posted here yet because our lawyer is still reading it. Ask Nick and he’ll walk you through what it says.

03 · Real calls

What counts as a real call.

A real call is a new customer, calling about the job you picked, for a boat you work on, inside your service area.

Spam, sales pitches, wrong numbers and your existing customers don’t count.

Missed calls count if the caller left a message or your shop reached them back. A good job going to voicemail is exactly what this is here to catch.

You’re the judge. You hear every recording, and you can tell Nick a call wasn’t real within 48 hours. Those don’t count toward your five.

Recording

Every call to the tracking number plays a short notice first that the call may be recorded. Florida requires everyone on a call to agree.

Only calls to the ad’s tracking number are recorded. Your regular line isn’t touched.

Who hears the recordings, and what isn’t decided yet about storing them, is on the privacy page.

04 · The edges

If it doesn’t work, and what we ask.

If the $600 or 30 days runs out first

We stop, send you every recording and the call log, and tell you what each call cost. You owe nothing.

What you keep, either way

The Google ad account in your shop’s name, every call recording and your call log, whether you carry on or not.

What we ask in return

Answer the phone when you can. Ten minutes at the end. If you’re happy, permission to share your numbers without your name, and whether you’d take a call from another owner. You can say no to both.

After the five calls

$750 a month for our work plus an ad budget you choose, from $1,500 all in. No setup fee, month to month. The full price and what’s yours if you leave.

05 · What we run

Everything between the search and the booked job.

All of it is in the monthly price. Nothing here is an add-on. Each one says where it stands today, because no marine shop is running yet.

  • In the Five-Call Start

    Google search ads

    Built around the job you picked, with the searches price shoppers, parts-counter calls and small jobs use blocked.

  • In the Five-Call Start

    A page for your job

    Built from your own site and photos. You approve it before it goes live. Later, a page for each job you want most.

  • Switched on before your ads go live

    Call tracking and recording

    Every call tied to the ad that produced it and recorded, so you can listen for yourself. Callers hear the recording notice first.

  • Switched on before your ads go live

    Call alerts and the Monday list

    From Finn, an AI. By email at first; by text once our texting number is registered and you’ve said OK in writing.

  • After the five calls

    Meta ads

    Facebook and Instagram for the work that sells in photos: paint, glass, rigging. The ad account sits in your own business portfolio.

  • After the five calls

    Google Business Profile cleanup

    Real hours, the right pin, marine categories. No score, no report card. We just fix it.

  • Not switched on yet · off unless you turn it on

    Missed-call text-back

    When nobody can get to the phone, a new caller on the ad number gets a text back. It needs our texting registration first. You see the exact words before it’s on.

  • Not switched on yet · off unless you turn it on

    Review requests

    A request after a finished job, only to customers you choose. Same texting registration first, and you approve the wording.

06 · Mondays

A list you can check against your own phone.

Every call, when it came in, how long it was, what it was for and what it cost so far. Not clicks, not impressions.

Anything that changes what you pay goes to Nick for approval before it happens. Small shifts between your jobs inside the same budget show up in your Monday list.

From Finn (AI) · Monday 7:00 am Your week: 6 calls, 1 form, 1 booked, 2 quoted
Example
  • CallBottom paint, 31′, wants a haul dateQuoted
  • FormGelcoat repair, 24′ center consoleBooked
  • CallHurricane haul-out and storageQuoted
  • MissedBottom job, 28′. Left a messageCall back
  • CallOil change only. Search term now blockedNot a fit

Plus two more calls under a minute. All six recordings are attached. Check the times against your own phone.

What I’d change

Bottom-paint searches are up. I’d like to shift part of the general service budget to the bottom-job campaign. That’s your money, so it’s with Nick for approval before anything moves.

An example, not a real shop. No marine shop has run this with us yet.